In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to present something of worth to your prospects and customers.
Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts on a daily basis. This suggests that there are around 250 million of the social networks 500 million who might be able to see your Page.
Think of the large number of people that your internet business can reach out to. That can equate to thousands of cash in sales revenue and even more work opportunities that you can actually get a chance to engage in.
However only some Facebook accounts have the capability to get customers. Like an official web page, a Facebook account must be worked tirelessly on, adjusted, enhanced and evaluated.
While it is primarily considered a social networking site, it would also do the company good to evaluate first what perception they want to give in their page.
Do you want your business to raise a corporate attention among people on Facebook?
Do you want to make your business impressive, yet not too formal or high-maintenance to be considered by people?
Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?
It’s important that you always regard value as your top priority whenever posting anything on your page. Eliminate the clutter and post only the essential things. This means fighting off the urge to post personal content or even things that seem interesting but aren’t helpful to your audience.
Here are some other tips you may find useful:
Ask For Testimonials
Looking into a person’s Facebook wall is one of the most common pastimes of people who are eager about social networks.These days, social media management offers various benefits to business owners. You can convince prospects by using testimonials from your current customers or clients. So, strongly encourage past clients to write their feedback on Facebook. Of course, you would most appreciate highly favorable feedback if given voluntarily. Yet, this may not always be the case depending on the quality of your products or services. So offer incentives, give out prizes or hold a contest. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.
- Personally Connect With Potential Clients or Customers
Whenever there are queries with regards to your products or services on Facebook, be sure that you get back to them immediately. Also, you’ll win a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.
To keep yourself from answering the same questions again and again, you will want to provide something like a Frequently asked questions section on your page. You can use the Notes section for this or other similar applications on Facebook.
- Upload Relevant Photos
There are business pages that use the Photos section while others use specific applications that allow them to display their products as well as upload the product images. Any of these is fine as long as the product images are shown in high quality. Working with low-end pictures will give your products a low end impression. Give as much detail as necessary. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.
Consider these simple suggestions when coming up with content and you’ll have tons of prospects coming in to your business page.
Be sure to read our next issue of Facebook for Business soon.
Many online marketers are now using Facebook marketing to get higher rankings on Google. To know more tips about making use of Facebook for Business, check this out.
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