Optimize Your Website For Bing The Right Way

For anyone who is doing business on the web there is no doubt you’ve been hearing about Microsoft’s latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft’s previous search in an effort to compete with both Google and Yahoo. Today, there is more press coverage that is covering this launch as Microsoft is seeking to make radical changes to their business model.

You might be asking yourself, what does Bing mean for my website and how can I ensure that my web site is found? I have been receiving a number of inquiries from individuals who are truly concerned about the impact a new algorithm will have on their website’s search results. I have begun to research Bing as a search engine and found out that much of it’s methodology for ranking is similar to that of Google.

When looking at top ranked websites, an in depth analysis can be done to see which factors vary between top results. A recent comparison that I viewed showed that the number one ranking website on Bing was able to keep a leg up on the competition by having an older domain age, and having inbound links from websites that included the primary keyword in the referring sites title tag. In short, the top web site was successful in building inbound links from other SEO sites and directories as opposed to being from unrelated websites.

After just a little research, it’s clear that Bing is using criteria such as in bound linking to evaluate the appropriateness of a given site related to a search term. Consistent with other search enginealgorithms in bound linking shows which sites are popular and worth of top rankings. Focus your SEO efforts on link building to do well in Google and other search engines like Bing.

Organic search should be at the top of your list. If it is then you know where you need to focus, inbound linking. If you haven’t gotten on the organic rankings band wagon, then start with on page optimization. Once your site is formatted appropriately, start with off page optimization and link building.

In addition to focusing on the before mentioned items for influencing search results on Bing and other search engine, consider the value of content. Having fresh content on your site that is engaging and current matters a good deal to search engines seeking to find the most relevant and meaningful content. Keep your eye on developing quality content and updating it on a regular basis.

You might be wondering which search engine you should be optimizing your web site for. Based on what I’ve seen, I’m encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow search engine optimization basics.

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