Written by Michael Fleischner on October 24th, 2009
Twitter Is Your Source For Quality Leads
By now you know that Twitter has taken on a life of its own. What used to be considered a micro-blogging site is now the topic of most online conversations. You might be asking yourself what that may mean to your business and more importantly what it means to you.
As someone who didn’t want to use Twitter for quite some time, I finally dove in and learned what all of the excitement was about. Similar to other social networking sites like Flickr and Facebook and others, Twitter provides a forum for real time communication. It connects us all and brings us closer to others with similar interests.
What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they’re focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be quite surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.
You may be thinking that Twitter sounds great for learning about a particular but what other value does it provide. After you’ve identified those you want to follow for work related reasons, you should also consider adding some individuals to your list that are aligned with hobbies you may have, goals, or aspirations. Twitter is shaped by you and for you so consider what content would add value to your life.
Just like you follow others, others can follow you on Twitter. You might be asking what the purpose or point of building a list of followers may be. This depends on what you are trying to accomplish with Twitter. If your goal is to use it simply in a casual way, then you may be looking to build a list of followers among your friends. If you are interested in Twitter for business purposes, you should consider your list of followers just like you would a house list that you market to on a regular basis.
After building a solid list that is comprised of followers that value what you have to say and offer by way of free information, consider how you can encourage them to move through your purchase process. One tip is to offer free information that they can register for or download from your site. You can use an auto responder to help move them through to the purchase of a product or service you or your company has to offer. This is one of many ways to benefit from Twitter.
If you haven’t already reached this conclusion, getting involved with is like have a direct dialog with prospects. Begin by offering something of value, gaining their trust and following. Once you’ve proven yourself as an expert or industry leader it’s time to promote products or services that help to solve a problem. Twitter is a great tool for building your online business and targeting prospective customers.
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