Many advertisers feel that offering only one or two ways to respond to an ad is the best way to catch a customer’s attention. They think that too many options might create confusion.

Consumers will be exposed to the ad multiple times, and advertisers need to allow for this repetition. Many consumers might not realise they want to participate in the offer in the ad until they have heard it multiple times.

After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.

A customer interested in taking up the offer in an advertisement will be listening for a way to accept the offer or register their interest. While they are actively listening, a customer’s attention is high, so there is an opportunity to add an extra contact method. Integrating mobile marketing into a campaign provides a simple and effective way for customers to interact with the business and find out more information.

Some consumers will have time to stop and got to a computer to look up a website, others might be able to call a freecall number, but it is likely that most will not be able to stop. Giving the consumers a simple third option increases the likelihood of responses, especially when that third option is the swift and efficient text marketing alternative.

Mobile marketing companies provide many options to businesses when setting up their campaigns. A customer can be sent a response advising them they will be called at a later time, or the message could include the business’s contact details, or a further step the customer can take. These text responses are set up by the business when starting a new campaign, so the only limit is the length of the text.

Providing options to consumers allows advertisers to increase their leads from ads and translate these leads into sales.

Visit www.txt2get.com.au to take a look at mobile marketing made simple and how this cost-effective form of communication can work for you.