According to Alexa, Facebook is the second most popular website next to Google. I researched more and found that around 30% of the global internet subscribers visit Facebook every day. Facebook currently has 300 million subscribers and is growing rapidly. 45 Million updates are made on Facebook every day and world wide users spend around 8 billion minutes per day.

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What does it mean to you as an internet marketer? It is a large gold mine. Isn’t it? However, How are you going to position yourself uniquely and promote your business on Facebook considering the large volume of updates being posted on Facebook every day? How do you grasp the attention of the Facebook users? The purpose of this post is to make you aware of the basic Facebook marketing strategies and tools that you need to successfully generate leads and dominate.
Always remember Facebook is a social network and should not be used to pitch your business. Prosperity in your Facebook marketing is directly proportial to the number of solid relationships developed with fellow users.So, Lets gets started
Facebook Profile
- Adding in a picture in your profile will validate that you are a real person and not a robot. Make your profile picture stand out so that people would love viewing you.
- Do not for get to fill in important information such as schools you attended and make it public so that people can easily connect to you through search.
- Type in your interest and make it public so that other facebook users will be able to relate to you.
- Put all your websites such as a blog, Twitter, Multiply, WordPress, etc. By default, only your main website is shown. I suggest users in displaying all your websites in your profile. Anyone looking at your profile page could click on your URLS and find out more about you.
Add Friends
After creating a profile, do not wait for things to happen. Go ahead and find and add few friends a day every day. It is advised that you can add up to 25-30 friends everyday. Excessive adding of friends will result in removing your page by Facebook administrators.
Interact with friends through like and comment
Once you have added a few friends and see their content on your home page, start interacting with them by liking and commenting on their updates. Commenting on updates could have a viral effect. When you comment on an update, your comment will show up on the updater’s wall and is visible to all his friends. So, it pays to make intelligent comments and get traffic back to your page. Also, feel free to share quotes, posts, and videos that had a positive impact on you. Key is to interact with Facebook friends as much as possible.
Facebook Photo Albums
Facebook friends just love commenting on photos, so if you post pictures, post something that is worth a look. Do not over post pictures because viewers will find it boring. Your friends and other people just love looking on pictures especially if it is captured in a beautiful place or with a celebrity or something that is eye-catching. Make sure to write something about the pictures, explain where it was taken and what activities have you done.
Facebook Videos
If a picture is worth thousand words, how much is a video worth? In 2009, video marketing has been on the rise and is believed to stay for long. Facebook allows you whichever to upload videos or shoot a video straight away. The more you post a video, the better chances of having your page viewed. Do share your videos regarding networking events, funny incidents, success and any other video that could have a helpful consequence on others. I use the video feature of Facebook in different ways and am seeing extraordinary results:
1. I introduce myself to recently added friends through a short video, describing who I am and being appreciative of their gesture of having me as a friend.
2. I use instant Facebook video recording option to greet friends during their birthday.
Facebook Groups
Group positions you as a leader and displays the value you can provide to fellow networkers. Facebook users who join your group can be converted to prospects for your biz by using effective attraction marketing strategies. It pays to establish a group and providing value to the members of the group through emails, invitations to an event etc. I also use groups in Facebook to identify like minded people and to promote my posts.
Facebook Events
Facebook allows you to create a public event ( viewable to all members of Facebook) and provides you URL that can be used to communicate on other social networks like Twitter, MySpace etc. I send an event invitation via email to all my group members. Event feature keeps track of the users status (attending, not attending, may be) about the event. I see an increase in numbers for the event when I blast a reminder email to people who were not sure or were planning to attend.
Facebook Wall posts
All Facebook users have a wall where he can posts messages and moderate the given comments. If you are a buff Facebook user, I am sure that you must be posting and upholding your content on your wall. Yet it is worth much more to know how to post your content successfully on walls of the members having a vast number of friends. It can be done by giving a lot of value that could be helpful to the users visiting the page. Be But put to mind that you should also avoid spamming as Facebook will disable your account if they see you doing it.
Facebook Notes
Do you have a self hosted word press blog? If no, I would highly recommend you to start blogging and provide valuable content. Facebook notes is an awesome feature you can use to make your valuable blog content visible publicly to all members of Facebook. Also, there are applications that imports your blog content into the notes in an automated way. Isn’t that cool?
This attribute would raise your blog traffic greatly and in due course your sales would be skyrocketing with profits if you are using the blog as central hub/nerve center as I mentioned in my Attraction Marketing Blueprint post.
Facebook Applications
I am not so into Facebook applications as I generate sufficient traffic by means of the resources mentioned above. However, there are some of applications that I personally use, and these are:
Vuyou (Video Email Application): If you are an internet marketer and are generating leads through various marketing strategies like PPC, classifieds etc, you already might know the value of connecting with the prospect. I use this FREE video email application to connect with my leads as soon as they enter in to my sales funnel.
Networked Blogs: I use this application to boost the visibility for my blog. This is a very good application which allows Facebook users to subscribe to my blog and access my updates everyday.
Once you have these Basic Facebook Marketing tools in place, know the exact step by step Facebook Marketing Blueprint of how you can spend only 30 minutes a day to produce at least 20 frenzied Fans per day on Facebook and change them into paying clients and distributors for FREE!
