In short making good use of marketing data is a must for any company, it can however be expensive and many times outdated, using the tweet curve and twitter analytics can save businesses thousands upon thousands.

Twitter one of the latest social media platforms to grip the world collects over one million individual tweets on a daily basis.

Back in 1989 the average marketer would try and engage the potential audience by print, billboard, television, TV, radio. In 2011 the average marketer has all these tools available at a fraction of the price and a lot of new exciting tools in the tool bag to use as well.

Modern day digital marketing agencies are waking up to realising that old hat techniques and push campaigns are harder to manage than simply pulling data from twitter analytics and using this data as the basis of any marketing campaign. To use twitter analytics to help understand just what potential this data has can provide to any marketing agency, company or indeed famous individual then you must first understand and make sense of the tweet curve.

Modern day digital marketing agencies are waking up to realising that old hat techniques and push campaigns are harder to manage than simply pulling data from twitter analytics and using this data as the basis of any marketing campaign. By using the vast amounts of data collected every day will not only save huge amounts of time but also help lower costs which will help with ROI (return on investment) for a company.

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In my business, I get the opportunity to examine large quantities check out tons of publications and opinions on social media.  I also have the opportunity to speak with quite a few senior level marketing executives who are afraid to get into social media because they feel their company is too conservative.  The truth is more likely that they do not amply understand the benefits of social media and how it can be used to drive sales and other desired activities.

I read a blog post today that was talking about how brands can’t wrap their brains around the ROI of social media so they think that social media is still an innovator’s game.  I couldn’t dissent more.  Social media is one of the most powerful tools every brand should be using today.  Not only should they be using it, but also they should dedicate a fair amount of time and resources to learning how to use it effectively.

Vegas Baby

In my role as CEO of a Social Media Agency,  I recently spoke at a convention in Las Vegas.  I gave a presentation called “The Top 10 Myths of Social Media,” where I took them through 10 myths/excuses that most brands fall back on when they think of social media.  Before I got into the presentation on why they should be using social media marketing, I asked the room “How many people in this room use Google?” Every hand in the room went up.  The I asked them “How many people think that their customers use Google to find them or information on related products?” Again, every hand in the room went up.  Next question… “How many of you use social media as part of your brand marketing?” perhaps 5 or 6 hands went up.  While it was not a big surprise, because I see it all the time, it never ceases to astonish me how many brand marketers do not understand the power of social media for their brands.

As I am sure you know, Google and other search engines index most of the social media sites these days, so all of a brand’s activity drives their Google rankings.  In fact, in the not so distant future, if you are not using social media, your brand’s page ranking will be significantly hurt by those that are tangible in the space.  While nobody really knows the algorithms that the search engines use, we do know that social media is becoming a bigger factor in them every day.  Further, a static website, with no new content will fall in the Google rankings.  Google and other search engines love new content and active sites and it gives them a lot of “search engine love.”

So back to the ROI conversation.  At a very minimum, social media is a powerful SEO tool that can yield remarkable results in a short period of time.  If your brand thinks that SEO and page ranking are important to your business, and I can’t believe what brands don’t, then look at social media ROI simply in terms of SEO.  One interesting fact is that 25% or more of the results of a Google search of the top 20 brands in the US point to user generated content…aka…social media.  That is astounding an it is growing every day.

Armed with that information, we can move any brand up the search engine rankings very quickly by using social media applications to communicate new and reinvigorated brand information that people want to read.  The search engines eat it up and your brand’s customers either get reengaged or engaged for the first time.  It is a win-win in the truest sense of the word.  You get to tell your story, your customers get more valuable information and your brand gets tons of “search engine love.”

So back to Vegas…  The talk was scheduled for 1 hour and after about an hour and 45 minutes of lively conversation, we had answered all of the questions and taken away all of the excuses.  By the time I left the room I am pretty sure I had convinced many of the attendees of the power of social media and how they could sell it to their “conservative companies.”  I always say that social media today is just like a website and online ad were 10 years ago.  Those who took the time to understand the true value and power of the web reaped huge rewards.  Those who sat on the sidelines until the other guys did it….well they are like the gamblers at the tables in Vegas…still chasing the dream.

One of the most common questions I get is about social media. In fact, it’s pretty hard to avoid. Everyone is talking about Facebook and Twitter not to mention logging on to these applications multiple times throughout the day. The real question is whether or not social media can be used to help your business. Can it really help build your brand or sell your products? My answer is ‘yes’ as long as you consider these guidelines.

Social media is all about building a dialog with like minded people or people who are in your target audience. Social media has impact when it is focused on the market you serve. If you are in shoes and you’re trying to build a following in the area of automotive, you are setting yourself up for failure.

Create a social media plan. How are you planning to use social media? What are your goals? Who is going to help you manage the dialog? Take some time to consider all of these questions and others related to how you are going to manage your social media plan. It’s important to know who can support your social media needs and how you are going to succeed online.

Share what you know. Each of us has an area or discipline that we know something about. If you have a hobby, career, or area of interest, then focus on sharing what you know with others. By focusing your efforts on what you know best, your passion comes through and keeps others engaged. This creates more value for your followers and keeps them coming back.

Communicate on a consistent basis. One of the most important aspects of social media is having a dialog on a regular basis. You must commit some time to posting on social media related sites a few times per week. By staying in front of others on a regular basis, you make sure that the conversation continues to grow. The more you put in the more you’ll get back. Communicate often and consistently to be successful.

Invite conversation with others around specific topics. Take a stand and choose a side. By serving to create dialog, others want to be part of the conversation. The more people that weigh in the better your content as it represents many different points of view. This enriches the content and attracts others to your conversation.

Succeed by not selling. One of the biggest turn offs of social media is that a lot of people, businesses included, jump in and start selling. Just like the used car salesman, some individuals focus on selling without first creating value. This is one of the most important things you can do within the realm of social media. Start by creating a dialog and providing value to your followers. Once you do, they will want to use the products you’re using and try the services you recommend.

The area of social media is in full force. By developing a list of followers or fans, you can quickly improve the opportunity to build your brand. To sell your products however, you’ll have to create value for your followers. Don’t try to sell directly. You’re best bet is to mention products in a subtle way. This has more power than the direct approach when it comes to social media marketing. Followers can leave you quickly so don’t push your luck. Create value and they will return the favor.

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There are many social networking sites that are very popular among all age groups of people. It helps anyone to interact with other people from other back ground or of common interest. Some sites like the twitter, facebook, orkut, linkedln, etc are few examples that deal with such networking. These sites primarily allow each to post their details and other information. Hence this can also be done with few business firms. They can post some details about what they deal with and advertise on such sites. This article gives some useful tips on how to use social media to promote your business.

All that we need is just a computer with an Internet connection. First let me explain the additional benefits of trying to do this promotion through media. There are numerous web sites exactly suiting our business. These web sites pave way for us to directly interact with customers and understand their needs so both the vendor and customer gets benefit out of this. All we need is to post our advertisements in catchy lines to attract the attention of people who view them

There are many such sites and this sometimes might complicate the problem at hand. The choice of the site must not be mistaken. Before choosing the site to which to publish information regarding the organisation, study and do a research regarding the number of people and the age group of the majority of the people who use the website. This is called the demographics of the website. Once this is chosen it can be a great outlet of promotional activities for the business.

The next step is to study about procedure involved in it. Each website will have their own conditions and procedure. Find them and then proceed. There are facilities to post in many websites. You can check out that also.

Draft the post. Be careful in your words as they are going to be read by your customers. You can save a personal copy, which may be used to upload. It is not enough to just post it. You must participate. Upload more and more updates. It will bring the customers close to you.

Paying attention to others views and being an active participant in all discussions can make others listen to what we are trying to say. We can make others feel the way we want that time when we turn their attention towards us. That is the correct time to grab their interest

Update your account with details of your business. Make it attractive. Make sure people check it out. It will bring in a lot of contacts. After all contacts is the most important part in a business. Try to keep in touch with them and converse with them. Ensure that you do not bore them. Use the web for both enjoyment and business.

By reading this some idea on how to use social media to promote your business can be obtained.

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Advertising has continuously proved to be a tough racket. It is very expensive and no one can guarantee that your efforts and investment will prove effective at all. No matter what kind of business you run, though, you need to expose your service to as many people as possible. Unfortunately this is not always an easy task, especially when faced with the current economy. However, social media marketing provides many options that can help you to expand your customer base online without the need for specialized knowledge. Using these tools, which are usually free, you can be sure to communicate your message to the right people, ensuring the continued success of your business.

Blogging has been around for a long time, but it wasn’t until somewhat recently that people started using it to make money.

The internet is ripe with information, and not all of it is good or verifiable, but your free advice and commentary is backed by your medical degree, which can immediately give you credibility.

Comment on the current state of health care or give suggestions that can direct to people to improve their overall dental health. If you know of some amazing products to try or perhaps even ones to avoid, you can very easily attract people looking for expert opinions.

Those who find your information worthwhile could even follow you on Twitter, making it easier for them to get updates. Of course, in order to get found in the first place you also need to be sure to have a solid SEO strategy.

If you aren’t sure where to start, learn what SEO strategies are working for other successful companies, or better yet, go straight to the source.

Another age old strategy for drumming up business is to do what other successful businesses are doing. You can actually use the search engines to find out what your potential clients are looking for. Since search engines produce the most popular results first, it will be glaringly obvious to you what type of information your audience finds pertinent.

With this simple fundamental step at the core of your social media marketing strategy, you will quickly learn the more intricate parts of this community and how to best use it to your benefit. Then you can take the networks that work best for you and get their mobile applications so you can update, motivate, and respond to clients from anywhere in the world that you might be.

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