Your profile may be the most critical element of a profitable Web 2.0 Marketing Campaign. I will cover a few basics that can be applied to profile creation for any social or Web 2.0 program.

In many ways e-commerce allows you to profit from behind the scenes. Your order buttons and shopping cart system, along with well-written sales copy, do all the work for you around the clock whether or not you ever make an appearance.

This is all changing with Web 2.0 marketing. Your core assets in the world of Web 2.0 marketing are, believe it or not, your winning smile and your personal first impression.

We may be exaggerating slightly. But only slightly.

The fact is, when using Web 2.0 sites to promote you aren’t selling products and services, you are selling yourself! Setting up a great profile is crucial for your success in Web 2.0 marketing.

Your prospects must instantly feel they can relate to and like you. This leads to trust and a personal connection, which of course paves the way for wonderful customer relations.

The first thing you need to accept is this: Not everyone is going to like you!

Everyone you meet offline doesn’t fall madly in love with you and/or want to be your best friend. Don’t expect this to be any different when using social media and Web 2.0 marketing strategies.

Your focus should be on making a real connection with people you have something in common with. No matter who you are, there are thousands of people online who will be able to relate to you so just relax and be yourself.

Here are some basics to keep in mind when setting up your highly effective profile.

Use Your Real Name

When setting up a profile always use your real, full name. Never go with a username as this is not only a bit childish, it screams “amateur” or even suggests you have something to hide.

Provide Real Personal Details Where Appropriate

Use your true age or birth date, and enter the city and country where you live. Of course you don’t want to enter bank account info and your full street address for the general public to view, but you do want to give the impression of being very open and accessible, because this is the whole point of Web 2.0 marketing in the first place.
Be Yourself At All Cost

Be sure to list your real interests, and write your entire profile in the kind of language you personally use on a daily basis. Really go to lengths to allow the real you to shine through here. The point of your profile is to resonate with other people that share your interests and personality traits so don’t hold back and don’t be shy.

With Web 2.0 marketing you won’t be blazing away with slick sales talk and hard pitches right off the bat. Instead you’ll be making a personal first impression and inviting other people to introduce themselves and essentially just strike up a friendly conversation.

Think of your profile like your personal representative at a local chamber of commerce meeting. It’s imperative that your profile reflects who you really are and all the great value you can offer.

Be sure to put your best foot forward. But above all, as stated previously, just be yourself.
To Your Web 2.0 Marketing Success!

Marcus Schroefel

One of the easiest ways to generate traffic to your website is often one of the most overlooked methods as well, Yahoo Answers. Not only is it a simplified method of driving highly targeted traffic to your site, it is also absolutely free to use.

I have broken down this whole web 2.0 traffic strategy for you in step-by-step format as downloadable free pdf-report. It will making it really easy for you to incorporate this technique into your own internet marketing efforts. You’ll quickly discover just how incredibly powerful this tactic is when you begin to analyze your traffic and see just how much Yahoo Answers is directing your way.

And for those who might be wondering whether Yahoo Answers has a large enough user base to yield a worthwhile response, here is what Yahoo Answers has to say:

With more than 21 million unique users in the U.S. and 90 million worldwide, Yahoo! Answers is the largest knowledge-sharing community on the Web.

Is that big enough for you? If so, download Yahoo Answers Traffic right here:

Yahoo Answers Traffic – Another Web 2.0 Traffic Strategy – Get more Business Plans

Maybe from what you have discovered so far, one fact is becoming increasingly clear about the interactivity that I have suggested is such an important feature of most Web 2.0 marketing strategies.

That is that it works both ways.

Yes, you want the maximum amount of visitors to come to your blog or site and you really want them to interact with you. But, in order to make that happen, you must go out into the internet community yourself and start to interact yourself.

Otherwise, no-one will ever be able to find you! Continue Reading ->

If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.

A blog is simply a website that will usually ‘provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.’ according to Wikipedia. Continue Reading ->

Squidoo is a social site that is known as an authority portal. In many ways it’s like Wikipedia, only far more interactive. Squidoo is made up of lenses (content pages) that are created by members on a wide array of topics. This Web 2.0 resource is especially good for business people because it’s all about learning and sharing content.

Squidoo is a little more high brow than most social networking sites. What I mean is this portal is all about sharing and gaining knowledge so the average visitor quality is very high. Continue Reading ->