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Written by Julie Johnson on March 14th, 2010

Choosing The Right Social Media Site For Your Online Marketing


One of the newest, and most important, aspects of SEO managment is the use of social networking sites to help improve your search engine optimization. The three biggest social networking sites on the internet today are My Space, Facebook and Twitter, but which one will help you the most when it comes to advertising your business and optimizing your web site for search engines? Unless you have a large staff, it is probably unrealistic to think that you can maintain a page at all three sites, but it is definately worth it to have a very active page on at least one of these sites.

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Written by Julie Johnson on March 4th, 2010

The Changing Face Of Search Engine Optimization


Search engine optimization is a growing field, but in the past 8 years, things have changed quite a bit. While many of the same search engine marketing tactics still apply, the process has become a much more complex one.

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Written by Julie Johnson on February 12th, 2010

What Are Keywords?


Search Engine Optimization (SEO) refers to a series of techniques by which websites are deliberately promoted through tactics designed to gain the attention of search engines, thus boosting the sites to the top of the search engine lists. Small organizations rely on an in house webmaster or often an outside ‘website guy’ to maintain their site, but larger companies may employ entire departments to work specifically on web marketing and SEO. Most new webmasters and web developers recognize the importance of using SEO but many don’t know how to start the process.

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Written by Julie Johnson on January 31st, 2010

What Should I Consider When Wanting To Gain Internet Exposure?


Not that long ago, one of the most successful marketing strategies that a business utilized was the purchase of billboard or newspaper advertisements. This form of advertising gained their business a great deal of exposure and make sure that they were profitable. Today things are very different, instead of billboards and newspapers, customer turn on their computer and search the internet for the service that they are looking for. Since the consumer has changed their means of search, these companies must now change their means of advertising.

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Written by Julie Johnson on December 29th, 2009

Are You Ready To Handle The Needs Of A Global Consumer Base?


Many businesses employ SEO management because they believe that the more customers who find their web site, the better it will be for them, but this is not always true. More web advertising is not always better, especially if your business is not equipped to handle a large increase in your customer base.

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