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Written by User ImageMarcus Schroefel on April 2nd, 2008

How to become an Authority in Any Niche

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Maybe from what you have discovered so far, one fact is becoming increasingly clear about the interactivity that I have suggested is such an important feature of most Web 2.0 marketing strategies.

That is that it works both ways.

Yes, you want the maximum amount of visitors to come to your blog or site and you really want them to interact with you. But, in order to make that happen, you must go out into the internet community yourself and start to interact yourself.

Otherwise, no-one will ever be able to find you!

For example, you should be making an effort to go out into the blog community and reading other peoples blogs. You want them to come and read yours, so surely it is totally natural and expected that they would want the same?

Find posts that you like on other peoples blogs and sites and post your own comments to them. Please make sure that the comments that you post do have some validity, and are relevant to the post in question.

Do this and two things will most likely result.

Firstly, the blog owner will reciprocate by visiting your blog site. Secondly, if you set it up correctly, you should get a valuable back-link too which (as highlighted in the last section) is one of the most important factors in attaining higher search engine ranking.
Why do I say that you should set it up properly?

I say this because, by default, the ‘Comments’ page of your WP blog will have what is known as the ‘no-follow’ tag activated, and this can to a large part negate the effectiveness of leaving comments on other peoples WP blogs.

When you leave a comment on someone else’s blog, the next time that Google spiders that blog site, the ‘no-follow’ tag tells the spider NOT to follow the link from your comment back to your site.

Thus, you effectively lose search engine ‘credit’ and incoming links, and you are already aware by now of how important incoming links are.

So, the first thing to do is go here to download the ‘DoFollow’ WP plug-in.
Install and then activate it. This removes the ‘no-follow’ tag from the comments page.
Then you need to find other WP bloggers (and there are a rapidly increasing number of them) who have also removed the ‘no-follow’ tag, and start visiting their sites to make comments.

By doing this, you will generate both real visitors and back-links to your site.
Do not, on the other hand, be tempted to waste your money on software that makes automatic comments on other people’s blogs. They always get deleted and will achieve absolutely nothing at all for you, except making sure that, even if you did ever post a valuable comment, it would still not be accepted!

So, that is one simple way that you can make your WP blog more interactive by being pro-active.

The other way that you can do this is by making sure that every time you make a post that you tell as many people as possible that you have done so.

You then need to reinforce these efforts to be pro-active by building a network of different sites and mini-sites all over the net that are all linked together, all of which will ultimately point people back to your blog site.

These are again facets of the central Web 2.0 idea of firstly making your blog an accepted authority site in whatever area of business it is that you are involved in.

So, returning to the example that we used much earlier, if your blog is all about traffic generation tactics, then you want it to become the place that ultimately everyone visits to discover anything that they might need to know about traffic generation.

This goes back to the original ‘three cornerstones’ concept of visitor traffic, visibility and perceived credibility. The more traffic you can attract, the higher your visibility will be and the more perceived credibility you will attain.

In other words, you become an authority site, and to do that, you must start by telling the world just how good you are!

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