Written by 
Marcus Schroefel on March 12th, 2008
Video Sharing Sites
When Google paid $1.65 billion for a company that was less than two years old and had never made a single cent of profit back in late 2006, you could have been forgiven for thinking that the world had finally gone mad!
And yet, that is exactly what Google did pay for the company behind the market leading YouTube.com website, and a year later, it is hard to argue with it being a very smart piece of business!
Using video to get your sales message across is definitely the fastest growing sector of the online promotional market at the present moment in time, and there can be little doubt that it is still a business that is very much still in its infancy.
Why? Well consider these facts about YouTube alone, to get some idea of the massive potential of video sites:
• More than 65,000 new videos are uploaded every day
• YouTube serves up 200 million video clips every day
• And YouTube is one of the 5 most popular websites in the world!
Basically, the way that YouTube works is that you make an interesting short video and then you upload it for free to the YouTube website. And that really is all there is to it.
As long as you do the job properly, and your video is good enough, it can literally start attracting viewers in seconds, and, as some of the more popular videos on YouTube are seen by millions of viewers, there is certainly some still relatively unmined potential in using YouTube (and other video sites).
So, let us assume that you use a webcam or video camera to make a short video.
What you then need to do is to add some thing to the movie to make sure that it can drive people to your website.
You do this by using the Windows Movie Maker software that is often found on Windows driven PC’s and for which I’ve created a 4 part “How to” video tutorial which you can access for free here.
If you do not have Movie Maker, then you can get free software that you might want to try here, here or here. Finally the Pro version would be Camtasia which can be bought here:
Use any of these programs that work for you to create short movie that, firstly, carries your website URL at the beginning of the movie for a few seconds. That immediately tells the viewer that there is a website that has something to do with the people behind the video production.
Next, if you can (or if the software that you are using will allow it) put a ‘watermark’ in the movie that can continue to show your URL as unobtrusively as possible for the full length of the movie.
If you cannot do this, it is not critical, so, no matter, but, if you can, then that is even better.
Finally, end the movie with the same URL being shown and a clear call to action as well. It will simply not work just showing the URL – you must TELL the viewer what you want them to do next!
So, maybe the final ‘frame’ would show something like ‘Now, Go IMMEDIATELY To ABC.com’.
Note that you tell, you do not ask!
And that is it for the movie. It does not need to be any more complicated or complex than this at the present moment in time.
Incidentally, if you are interested, here is a great movie making resource site that will teach you an awful lot more about how to professionalize the videos that you create.
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Tags: blog, internet marketing, Video, Video Sharing, Video Sharing Sites, Video Sites, Web 2.0 Marketing, Weblog, Weblogs, Youtube
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