Written by
Marcus Schroefel on March 9th, 2009
Web Users Shaping Consumer Opinion – Let the Numbers Speak
Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing the Executive Summary says.
Key Findings from the study include data such as:
- 105 million Americans contribute to social media
- Social networking has grown 93% since 2006
- 7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week
- 54% of micro-bloggers post or “tweet” daily
- 72% of micro-bloggers under age 18 post or “tweet” daily

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Tags: blog, blogger, blogs micro-blogs, fueling, Shaping Consumer Opinion, Social Media, social media contributors, Video, video and photo sharing., Web activity, Web Users
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