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Written by User ImageMarcus Schroefel on March 9th, 2009

Web Users Shaping Consumer Opinion – Let the Numbers Speak

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According to a new report from Netpop Research,  ”Media Shifts to Social,” the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%.

Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing the Executive Summary says.

 Key Findings from the study include data such as:

  • 105 million Americans contribute to social media
  • Social networking has grown 93% since 2006
  • 7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week
  • 54% of micro-bloggers post or “tweet” daily
  • 72% of micro-bloggers under age 18 post or “tweet” daily

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 Web Users Shaping Consumer Opinion   Let the Numbers Speak

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